Architecture continues to advance by raising its standards.
Architecture today has become more demanding, as architectural quality increasingly emerges from an intelligent reading of context rather than from form or visual effect alone.
Years of close exchange with architects point to a clear shift in how inspiration takes shape. Environmental constraints, material realities, regulation, and use now stand at the core of architectural thinking, acting as structuring forces that guide solutions designed to function, endure, and adapt.
This evolution has also reshaped the relationship between architects and the industry. Relevance outweighs scale,
and meaningful exchange matters more than visibility. Trade fairs retain value when they offer material
intelligence and editorial clarity, while formats driven by accumulation and spectacle are increasingly
questioned.
At the same time, direct and personal encounters between architects and manufacturers gain importance through the
depth and trust they allow.
Architecture remains creative, while operating to higher standards of clarity, competence, and purpose.
Why Standing Still Is No Longer an Option for Major Trade Fairs
Major trade fairs remain powerful platforms for the construction and architectural world.
They bring people, ideas, and innovation together at a unique scale.
But the context has changed.
Today, the key question is no longer:
“Is the trade fair important?”
It is:
“Is the trade fair evolving at the same speed as its audience?”
Architects have changed
Leading architects are still looking for:
- meaningful innovation
- high-level dialogue
- trusted professional encounters
What has changed is their patience for formats that do not respect their time or expertise.
They have not disengaged.
They have become more selective.
Avoiding the illusion of scale
In the past, growth in size was often equated with success.
Today, scale without structure can create distance instead of value.
Architects no longer measure impact by:
- the number of halls
- the number of stands
They look for:
clarity, quality, and relevance.
This does not weaken major trade fairs.
It challenges them to evolve.
The real challenge is relevance
The future of major trade fairs will not be decided by:
- more activity
- more content
It will be decided by their ability to:
- create clear qualitative reference points
- curate content with real value
- enable dialogue, not interruption
These are no longer optional improvements.
They are basic expectations.
“This evolution does not question the role of major trade fairs — it redefines their next chapter.”
Architecture That Resonates,
Today, great architecture isn’t just about design, it’s about meaning.
The most successful projects are those that respond to their environment, tell a story, and integrate sustainability in a thoughtful and intelligent way.
High-end real estate now demands more than aesthetics. It calls for a deep connection with context — cultural, ecological, and emotional — and for close collaboration between designers, engineers, and visionaries from the very start.
After years of writing about architecture and innovation, and organizing international awards, one thing is clear: the future belongs to those who build not just for impact, but for relevance.
Because in the end, what truly sets a project apart is not how loudly it speaks — but how deeply it resonates.
Jacques ALLARD / ArchiWorld / Archi-News
Image: Smyril Line's new headquarters and ferry terminal in Tórshavn by Henning Larsen
MIPIM 2026, March 2026
An Unparalleled Networking Success for Archi-Europe and Archi-World
In an unprecedented international context, MIPIM 2026 brought together more than 20,000 participants from around the world — political representatives, business and institutional leaders, and opinion leaders — to address the major challenges of shaping tomorrow’s cities with three key priorities: breaking down silos between public authorities and private stakeholders, bridging industry sectors, and showcasing the most exemplary projects and solutions.
Once again this year, Archi-Europe and Archi-World were proud to participate in MIPIM, contributing to what was an unparalleled networking success. The event offered unique opportunities to connect with architects and developers from across the globe. On this occasion, a special edition of Archi-News magazine was distributed, sparking widespread interest and resulting in a remarkable number of new enthusiastic subscribers.
This year’s event promises unparalleled networking opportunities and inspiring keynote sessions by global thought leaders. Discover the latest trends in urban planning, architecture, and real estate in an iconic setting. Let MIPIM be your gateway to redefining the future of architecture.
Reflection on BAU2025, January 2025
Again, it was a pleasure attending this year’s BAU2025 in Munich, the premier building and architecture trade fair in the world. This event stands out as one of the most fascinating platforms for discovering innovative sustainable and smart building materials, as well as solutions for on-site energy production, management, and storage.
This year’s edition is particularly impressive, showcasing how the construction industry has made significant strides in providing the right solutions and inspiring architects and engineers alike. It's evident from the overwhelming attendance of architects, who are eager to experience these solutions firsthand and engage in direct conversations with industry experts.
While we live in an increasingly digital world, many architects we spoke to admitted that critical information and cutting-edge innovations often fail to reach them through online channels. Events like BAU2025 offer an invaluable opportunity to see, touch, and understand the latest advancements in person, bridging the gap between the virtual and physical realms.
This is not just about exploring new products; it’s about continuous learning. By engaging with experts and discovering the latest developments, architects and designers are better equipped to ensure that each new project surpasses the last.
BAU2025 offers a glimpse into the future of building, making it an unmissable event for anyone in the industry. For architects seeking inspiration and practical solutions, there’s no better place to be.
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Read moreMarch 22, 2025    Confex, Koelnmesse, Cologne Trade Fair
Read moreConfex, Koelnmesse, Cologne Trade Fair
JSWD
Conference and Exhibition Hall, Cologne Trade Fair

Koelnmesse plans to upgrade its inner-city campus and expand its exhibition schedule by 2030. The investment program, “Koelnmesse 3.0”, laid the foundation for this future expansion and enhancement of the grounds. As a result, the following key tasks were defined: the replacement of Exhibition Hall 1 (approximately 10,000 m² of exhibition space), a new multifunctional event hall for up to 6,200 participants, and a new East-West terminal as the central axis, including new entrance gates. JSWD won the multi-phase competition in 2016. After the completion of Hall 1 in 2020, Confex – a portmanteau of conference and exhibition center – opened in 2024.

JSWD combined the various uses of the building into a single cuboidal structure with a stately yet welcoming appearance. The building has a different character when viewed from different angles, originating from the strictly vertical segmentation of the existing halls. The rhythmic vertical structure of the facade allows Confex to blend harmoniously into the ensemble of the existing trade fair buildings. At the same time, it forms the structural end point of the exhibition grounds towards the Rheinpark to the west.

While the front of the building, facing both Cologne and MesseCity, is grand in scale, the interior appears more compact. Guests coming from the train station are led up to the height of Confex Plaza by a wide staircase. With 5,600 m² of open-air space, the plaza allows events to generate visibility and welcome visitors before they even walk through the doors. The view of the interior is staggered. As an open reception hall, the 27-meter-high arcade makes an inviting gesture. Depending on one’s perspective, the 11 extremely slender pillars appear to form a curtain. Under the roof of the arcade, a translucent, story-high LED screen runs the entire width of the building, adding moving images, messages, colors, and light to the space. The white facade is cut into horizontal thirds, matching the number of stories inside the building; narrow openings, windows, or ventilation are installed at the levels defined by the pilaster strips and correspond to the different conference areas.

Confex has a highly functional interior, thus allowing for a wide range of formats for trade fairs, congresses, exhibitions, and events. This is supported by the main hall, which can be divided into smaller spaces, 22 conference rooms of various sizes, and a flexible connection to other exhibition halls. The floor-to-ceiling windows on the southern facade offer fascinating views of Cologne Cathedral and the Rhine. From the light-filled foyer, the conference rooms on both upper floors can be reached by a freestanding escalator, as well as via several elevators. Confex can also be accessed from what is referred to as the “Westkopf”, enabling multiple independent events to be held simultaneously. Thanks to mobile partition walls, the central hall can be divided into two or three separate event areas.

An application for Platinum certification of the project by the German Sustainable Building Council (DGNB) has already been submitted. Environmental measures include 500 solar panels installed on the roof that generate energy for the sustainable operation of the building.

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Confex opened to the public just in time for Koelnmesse’s 100th anniversary. All that remains now is the final component of the master plan, which is the construction of the new East-West terminal as a central axis to connect the buildings.
Technical sheet
Project name: Confex, Koelnmesse 3.0, Conference and Exhibition Hall, Cologne Trade Fair
Location: Koelnmesse, 50679 Cologne, Germany
Client: Koelnmesse AG
Architecture + General Planning: JSWD
1st prize competition 2016
Completion date: 2024
Program
Event location with up to 6,000 participants, Conference, Exhibition, Trade fair,
Divisible Confex Hall (670 sqm) with a total capacity of 4,300 people,
Foyer (1,370 sqm),
Confex Plaza (Area 5,600 sqm)
GFA: 31,300 sqm
Certification in progress: DGNB platin
Photo credits: HG Esch, JSWD
Engineers
Building services planner: ZWP Ingenieur AG
Statics: IDK Kleinjohann GmbH & Co. KG Köln
Landscape planners: Durth Roos Consulting GmbH
Building physics planner: IG Tohr Bauphysik
Fire safety planner: HHP-West Beratende Ingenieure GmbH
Facade planning: Werner Sobek Stuttgart
Transportation planning: Durth Roos Consulting GmbH mit Lank Ingenieurbüro
Geotechnical engineering: M+P Ingenieurgesellschaft mbH
Site management: Höhler + Partner PartGmbB
About JSWD
JSWD is an architecture firm that was founded in Cologne in 2000. Since 2021, it also has locations in Berlin, Germany, and Tampa, Florida, USA. Today, its two founders – Olaf Drehsen and Frederik Jaspert – along with partners Tobias Unterberg, Mario Pirwitz, and Christian Mammel, lead a team of around 240 employees from more than 30 countries.
With over 60 buildings completed in Germany and Europe, JSWD’s portfolio boasts a wide range of projects, from cultural and event buildings, to residential buildings, offices, and schools, and from healthcare buildings to the conversion and repurposing of existing structures.
As an architect and urban planner, the firm demonstrates its passion for material and design and takes responsibility for sustainable planning. Starting from the initial idea, they assume responsibility for the success of every project and, as a general planner, guide each project all the way to the final handover. In cooperation with architecture firms in other countries, including France, Spain, Luxembourg, and the US, JSWD is able to find additional sources of architectural, technical, and intellectual inspiration and work together effectively on joint construction projects.
The pursuit of conceptual and formal clarity runs through all of JSWD’s construction projects like a common thread. Working with just a few clearly defined elements allows for unique structural and spatial hierarchies. At the same time, each design develops its own identity based on the details of the situation and the desire to reflect the self-image of the user in the form of corporate architecture.
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